Fair Signal
by Creative Flair
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London Design Fair

The Truman Brewery, Brick Lane, London E1 6QR · September (annual) · Running 18 years

Design fair during London Design Festival at Truman Brewery (dates vary). Booth range indicative.

The Truman Brewery, Brick Lane, London E1 6QR
londondesignfair.co.uk/about-ldf/
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Exhibitor Type

Gallery LedGallery LedArtist Led
Primarily gallery led — most booths are taken by galleries exhibiting their represented artists. Independent artists may find it difficult to secure a spot.
53
ROI Score
Mixed Results
Based on 3 reviews

Breakdown

Buyer Quality30%
Organisation4/5
Would Return67%
Avg Sold2.3
Revenue vs Cost£5,043 / £4,580

Cost Overview

£1000–15000
Booth Range
£4,580
Avg Total Cost
booth + materials + travel
£5,043
Avg Revenue
+£463
Net Return

Pricing Intelligence

Based on what artists actually sold and earned here

Furniture and Design Objects
1 artist · avg 3 sold
££250 to £2,800
100% profitable
avg +£1,500
Applied Art and Design Objects
1 artist · avg 2 sold
££250 to £2,200
100% profitable
avg +£580
Design Object and Functional Sculpture
1 artist · avg 2 sold
££1,200 to £3,600
0% profitable
avg £-690

Mediums Reported

Applied Art and Design ObjectsDesign Object and Functional SculptureFurniture and Design Objects

Personal ROI Calculator

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Artist Reviews (3)

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Applied Art and Design Objects £250 to £2,200 6 Mar 2026

“There was a fair amount of browsing, but approachable pricing helped keep interest moving. I sold 2 pieces, and it just about justified the spend. Set-up and communication were smooth throughout. I would do it again with a tighter selection and stronger pre-fair outreach.”

Spent: £5,070 Earned: £5,650 +£580 2 sold Would return ✓
Design Object and Functional Sculpture £1,200 to £3,600 6 Mar 2026

“There was steady footfall but quite a lot of casual browsing. I sold 2 pieces. it was useful for visibility but not especially strong financially. The set up and communication were organised and easy to work with. I would only return if the stand cost or presentation strategy made more sense for my work.”

Spent: £5,470 Earned: £4,780 £-690 2 sold Would not return ✗
Furniture and Design Objects £250 to £2,800 6 Mar 2026

“Good footfall and a strong mix of trade visitors, press and design minded buyers. The stand needs to look very clean and considered or it gets lost quickly. Sales were steady rather than explosive, but the fair brought useful commissions and follow up opportunities.”

Spent: £3,200 Earned: £4,700 +£1,500 3 sold Would return ✓