Artist founded and owned fair at Chelsea Old Town Hall, commission free. Booth range indicative.
Based on what artists actually sold and earned here
Estimate your return based on your situation
“The better conversations came from collectors and advisors rather than casual walk-ins. I sold 8 pieces, and it just about justified the spend. Organisation was decent overall, though there were a few small practical hiccups. I would do it again with a tighter selection and stronger pre-fair outreach.”
“There was steady footfall but quite a lot of casual browsing. I sold 7 pieces. it came out modestly ahead. The set up and communication were organised and easy to work with. I would consider doing it again, especially with a tighter edit of work and clearer follow up.”
“The direct to buyer format worked well because visitors were ready to engage with the artist and ask proper questions. I sold several smaller works and had serious interest in one larger piece. It rewarded being present, personable and ready to talk through the work all day.”