Fair Signal

Stop guessing. Start knowing.

Art fairs cost real money. Booth fees, travel, framing, accommodation — it adds up fast. Fair Signal shows you whether a fair is likely to pay off, using real data from artists who've been there.

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Traffic Light Ratings

Every fair gets a red, amber, or green signal based on what artists actually earned versus what they spent. No marketing spin — just real financial outcomes from real people.

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Pricing Intelligence

See what price ranges sell best at each fair, broken down by medium. Know whether your price point works at a given fair before you even apply.

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Personal ROI Calculator

Enter your specific costs, your price per piece, and how many works you'd bring. The calculator tells you how many you'd need to sell to break even — and whether the data supports it.

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What does ROI actually mean for you as an artist?

ROI stands for Return on Investment. Put simply: did you earn more than you spent? If you paid £1,200 for a booth, £300 for travel, and £200 for framing — that's £1,700 out the door before you've sold a single piece. If you sold £2,500 worth of work, your ROI is +£800. If you sold £900, you lost £800. Most artists don't track this. Most fairs don't want you to. We think you should.

What you earned minus What you spent = Your ROI

Know before you show.

Stop guessing. Start knowing.