Fair Signal

Stop guessing. Start knowing.

Art fairs cost real money. Booth fees, travel, framing, accommodation — it adds up fast. Fair Signal shows you whether a fair is likely to pay off before you commit.

🚦

Traffic Light Ratings

Every fair gets a red, amber, or green signal based on what artists actually earned versus what they spent. No guesswork, no marketing spin — just real financial outcomes.

💷

Pricing Intelligence

See what price ranges sell best at each fair, broken down by medium. If you're a painter pricing at £500, you'll know whether that range works at a given fair before you apply.

🧮

Personal ROI Calculator

Enter your specific costs, your price per piece, and how many works you'd bring. The calculator tells you how many you'd need to sell to break even and whether the data supports it.

📊

What is ROI and why should you care?

ROI stands for Return on Investment. For artists, it's the simplest way to measure whether a fair was financially worth it. Did you earn more than you spent? If yes, positive ROI. If not, you lost money. It sounds obvious, but most artists don't track this — and most fairs don't want you to. We do.

What you earned minus What you spent = Your ROI

Fair Signal collects this data anonymously from artists who have actually exhibited. We then score each fair on profitability, buyer quality, organisation, and whether artists would return. The result is the clearest picture of fair value anywhere.

Know before you show.

Stop guessing. Start knowing.