Leading fair focused on contemporary African art, held at Somerset House (dates vary annually). Booth range indicative.
Based on what artists actually sold and earned at this fair
Estimate your return based on your specific situation
“The better conversations came from collectors and advisors rather than casual walk-ins. I sold 2 pieces, and it comfortably covered costs. Set-up and communication were smooth throughout. I would do it again with a tighter selection and stronger pre-fair outreach.”
“The crowd felt engaged and there were several genuinely serious conversations. I sold 3 pieces. the fair covered its costs comfortably. The set up and communication were organised and easy to work with. I would consider doing it again, especially with a tighter edit of work and clearer follow up.”
“Focused and international audience with serious intent, plus strong curatorial and institutional visibility. Sales were concentrated in a small number of substantial conversations rather than a stream of quick transactions. A very good fair if the work is strong and the presentation is on point.”