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Photo London

Olympia London, Kensington, London · 13–17 May 2026 (VIP 13 May) · Running 11 years

UK photography fair moving to Olympia London in 2026. Booth range indicative.

Olympia London, Kensington, London
photolondon.org/
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Exhibitor Type

Gallery Led Gallery Led Artist Led
Primarily gallery led — most booths are taken by galleries exhibiting their represented artists. Independent artists may find it difficult to secure a spot.
35
ROI Score
Caution
Based on 2 reviews

Breakdown

Buyer Quality 40%
Organisation 4.5/5
Would Return 0%
Avg Pieces Sold 2
Revenue vs Cost £5,600 / £7,450

Cost Overview

£4000–40000
Booth Range
£7,450
Avg Total Cost
booth + materials + travel
£5,600
Avg Revenue
£-1,850
Net Return

Pricing Intelligence

Based on what artists actually sold and earned at this fair

Fine Art Photography
1 artist · avg 2 sold
££600 to £3,800
0% profitable
avg £-1,700
Photography
1 artist · avg 2 sold
££250–£2,000
0% profitable
avg £-2,000

Mediums Reported

Fine Art PhotographyPhotography

Personal ROI Calculator

Estimate your return based on your specific situation

Artist Reviews (2)

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Fine Art Photography ££600 to £3,800 6 Mar 2026

“Beautifully produced fair with a specialist audience that really understands photography, editions and framing quality. The conversations were strong, but buyers were selective and often compared across many stands before committing. Good for profile and serious contacts, though costs are not light.”

Spent: £6,900 Earned: £5,200 £-1,700 2 sold Would not return ✗
Photography ££250–£2,000 6 Mar 2026

“Great brand and high quality audience, but costs add up quickly. Buyers are serious yet selective. You need strong presentation, editioning clarity, and prior demand to make the numbers work.”

Spent: £8,000 Earned: £6,000 £-2,000 2 sold Would not return ✗