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START Art Fair

Saatchi Gallery, London · September (annual, typically late September) · Running 12 years

International fair with a curated gallery mix, aiming to bridge emerging and established markets.

Saatchi Gallery, London
startartfair.com
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Exhibitor Type

Gallery Led Gallery Led Artist Led
Primarily gallery led — most booths are taken by galleries exhibiting their represented artists. Independent artists may find it difficult to secure a spot.
44
ROI Score
Mixed Results
Based on 3 reviews

Breakdown

Buyer Quality 37%
Organisation 3.7/5
Would Return 33%
Avg Pieces Sold 1.3
Revenue vs Cost £5,073 / £5,143

Cost Overview

£3500–25000
Booth Range
£5,143
Avg Total Cost
booth + materials + travel
£5,073
Avg Revenue
£-70
Net Return

Pricing Intelligence

Based on what artists actually sold and earned at this fair

Contemporary International Painting
2 artists · avg 1.5 sold
££1,500 to £8,500
50% profitable
avg +£355
International Contemporary Painting
1 artist · avg 1 sold
££1,200 to £7,000
0% profitable
avg £-920

Mediums Reported

International Contemporary PaintingContemporary International Painting

Personal ROI Calculator

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Artist Reviews (3)

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International Contemporary Painting ££1,200 to £7,000 6 Mar 2026

“There was a fair amount of browsing, but approachable pricing helped keep interest moving. I sold 1 piece, but financially it was a tougher result than I hoped. Set-up and communication were smooth throughout. I would only revisit it if the economics or stand strategy were improved.”

Spent: £3,850 Earned: £2,930 £-920 1 sold Would not return ✗
Contemporary International Painting ££1,500 to £4,500 6 Mar 2026

“The crowd felt engaged and there were several genuinely serious conversations. I made one sale. it was useful for visibility but not especially strong financially. Organisation was fine overall although there were a few rough edges around logistics. I would only return if the stand cost or presentation strategy made more sense for my work.”

Spent: £4,480 Earned: £3,390 £-1,090 1 sold Would not return ✗
Contemporary International Painting ££1,500 to £8,500 6 Mar 2026

“Interesting mix of international galleries and collectors, with a slightly more discovery driven feel than some older London fairs. I found the audience open to new names and emerging markets. Not every conversation converted, but the fair delivered good exposure and a couple of meaningful sales.”

Spent: £7,100 Earned: £8,900 +£1,800 2 sold Would return ✓