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British Art Fair

Saatchi Gallery, Duke of York’s HQ, King’s Road, London SW3 4RY · 24–27 September 2026 · Running 38 years

Annual fair presenting Modern British and contemporary art at Saatchi Gallery. Booth range indicative.

Saatchi Gallery, Duke of York’s HQ, King’s Road, London SW3 4RY
britishartfair.co.uk/
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Exhibitor Type

Gallery Led Gallery Led Artist Led
Primarily gallery led — most booths are taken by galleries exhibiting their represented artists. Independent artists may find it difficult to secure a spot.
80
ROI Score
Strong ROI
Based on 2 reviews

Breakdown

Buyer Quality 35%
Organisation 4.5/5
Would Return 100%
Avg Pieces Sold 3
Revenue vs Cost £8,885 / £4,740

Cost Overview

£2500–18000
Booth Range
£4,740
Avg Total Cost
booth + materials + travel
£8,885
Avg Revenue
+£4,145
Net Return

Pricing Intelligence

Based on what artists actually sold and earned at this fair

Modern British Works
1 artist · avg 4 sold
££1,200 to £7,500
100% profitable
avg +£6,490
Modern British Painting
1 artist · avg 2 sold
££1,500 to £8,000
100% profitable
avg +£1,800

Mediums Reported

Modern British WorksModern British Painting

Personal ROI Calculator

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Artist Reviews (2)

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Modern British Works ££1,200 to £7,500 6 Mar 2026

“There was a fair amount of browsing, but approachable pricing helped keep interest moving. I sold 4 pieces, and it comfortably covered costs. Set-up and communication were smooth throughout. I would do it again with a tighter selection and stronger pre-fair outreach.”

Spent: £4,180 Earned: £10,670 +£6,490 4 sold Would return ✓
Modern British Painting ££1,500 to £8,000 6 Mar 2026

“The audience was mature and noticeably more comfortable with recognisable names, traditional presentation and well explained provenance. Fewer casual browsers than broader fairs, but the people who stopped were genuinely interested. It suited stronger wall based work better than experimental installation style pieces.”

Spent: £5,300 Earned: £7,100 +£1,800 2 sold Would return ✓