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Moniker Art Fair

The Truman Brewery, Brick Lane, London E1 6QR · October (annual) · Running 16 years

Urban contemporary fair (dates vary). Booth range indicative.

The Truman Brewery, Brick Lane, London E1 6QR
monikerartfair.com/
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Exhibitor Type

Gallery Led Gallery Led Artist Led
Primarily gallery led — most booths are taken by galleries exhibiting their represented artists. Independent artists may find it difficult to secure a spot.
43
ROI Score
Mixed Results
Based on 3 reviews

Breakdown

Buyer Quality 40%
Organisation 4.3/5
Would Return 33%
Avg Pieces Sold 2
Revenue vs Cost £3,257 / £4,043

Cost Overview

£2500–20000
Booth Range
£4,043
Avg Total Cost
booth + materials + travel
£3,257
Avg Revenue
£-786
Net Return

Pricing Intelligence

Based on what artists actually sold and earned at this fair

Urban Contemporary Art
2 artists · avg 2.5 sold
££300 to £2,500
50% profitable
avg £-405
Urban Contemporary Print and Painting
1 artist · avg 1 sold
££250 to £2,000
0% profitable
avg £-1,550

Mediums Reported

Urban Contemporary Print and PaintingUrban Contemporary Art

Personal ROI Calculator

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Artist Reviews (3)

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Urban Contemporary Print and Painting ££250 to £2,000 6 Mar 2026

“The better conversations came from collectors and advisors rather than casual walk-ins. I sold 1 piece, but financially it was a tougher result than I hoped. Set-up and communication were smooth throughout. I would only revisit it if the economics or stand strategy were improved.”

Spent: £4,160 Earned: £2,610 £-1,550 1 sold Would not return ✗
Urban Contemporary Art ££450 to £1,800 6 Mar 2026

“The crowd felt engaged and there were several genuinely serious conversations. I sold 2 pieces. it was useful for visibility but not especially strong financially. The set up and communication were organised and easy to work with. I would only return if the stand cost or presentation strategy made more sense for my work.”

Spent: £3,870 Earned: £2,480 £-1,390 2 sold Would not return ✗
Urban Contemporary Art ££300 to £2,500 6 Mar 2026

“Good crossover audience from street art, pop culture and contemporary collecting, with strong visual energy throughout the fair. Works with bold impact got attention quickly. It rewarded a confident display and accessible pricing more than subtle slower burn pieces.”

Spent: £4,100 Earned: £4,680 +£580 3 sold Would return ✓