Annual art book fair at Whitechapel Gallery (dates vary). Booth range indicative.
Based on what artists actually sold and earned at this fair
Estimate your return based on your specific situation
“There was a fair amount of browsing, but approachable pricing helped keep interest moving. I sold 4 pieces, but financially it was a tougher result than I hoped. Set-up and communication were smooth throughout. I would only revisit it if the economics or stand strategy were improved.”
“There was steady footfall but quite a lot of casual browsing. I sold 5 pieces. it was useful for visibility but not especially strong financially. The set up and communication were organised and easy to work with. I would only return if the stand cost or presentation strategy made more sense for my work.”
“The audience really understands publishing and printed work, so the conversations were informed and engaged. It is more about reach, ideas and volume than high value sales. Excellent if you want your books in front of curators, students and serious readers.”