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The London Illustration Fair

London (venue varies by edition) · November (annual) · Running 10 years

Artist led illustration, print and design fair (venue and dates vary). Booth range indicative.

London (venue varies by edition)
thelondonillustrationfair.co.uk/
Directions ↗

Exhibitor Type

Gallery Led Artist Led Artist Led
Artists apply and exhibit their own work directly. No gallery representation needed. You keep full control of your booth, pricing, and sales.
79
ROI Score
Strong ROI
Based on 3 reviews

Breakdown

Buyer Quality 30%
Organisation 3.3/5
Would Return 67%
Avg Pieces Sold 10.7
Revenue vs Cost £11,043 / £3,070

Cost Overview

£250–1200
Booth Range
£3,070
Avg Total Cost
booth + materials + travel
£11,043
Avg Revenue
+£7,973
Net Return

Pricing Intelligence

Based on what artists actually sold and earned at this fair

Illustration and Limited Prints
1 artist · avg 9 sold
££20 to £180
100% profitable
avg +£11,890
Illustration, Print and Editions
1 artist · avg 9 sold
££500 to £3,500
100% profitable
avg +£11,270
Illustration Prints
1 artist · avg 14 sold
££25 to £220
100% profitable
avg +£760

Mediums Reported

Illustration and Limited PrintsIllustration, Print and EditionsIllustration Prints

Personal ROI Calculator

Estimate your return based on your specific situation

Artist Reviews (3)

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Illustration and Limited Prints ££20 to £180 6 Mar 2026

“The better conversations came from collectors and advisors rather than casual walk-ins. I sold 9 pieces, and it comfortably covered costs. Organisation was decent overall, though there were a few small practical hiccups. I would do it again with a tighter selection and stronger pre-fair outreach.”

Spent: £4,570 Earned: £16,460 +£11,890 9 sold Would return ✓
Illustration, Print and Editions ££500 to £3,500 6 Mar 2026

“There was steady footfall but quite a lot of casual browsing. I sold 9 pieces. the fair covered its costs comfortably. The set up and communication were organised and easy to work with. I would only return if the stand cost or presentation strategy made more sense for my work.”

Spent: £4,160 Earned: £15,430 +£11,270 9 sold Would not return ✗
Illustration Prints ££25 to £220 6 Mar 2026

“Busy and affordable, with a younger audience that responds well to clear visual styles and lower price points. Prints and small originals sold best for me. Organisation was decent overall, though the buying energy felt strongest during peak hours.”

Spent: £480 Earned: £1,240 +£760 14 sold Would return ✓