Major January fair launching the London art calendar at the Business Design Centre. Booth range indicative.
Based on what artists actually sold and earned here
Estimate your return based on your situation
“There was a fair amount of browsing, but approachable pricing helped keep interest moving. I sold 4 pieces, but financially it was a tougher result than I hoped. Organisation was decent overall, though there were a few small practical hiccups. I would only revisit it if the economics or stand strategy were improved.”
“There was steady footfall but quite a lot of casual browsing. I sold 4 pieces. it came out modestly ahead. Organisation was fine overall although there were a few rough edges around logistics. I would consider doing it again, especially with a tighter edit of work and clearer follow up.”
“Strong collector attendance and serious conversations. Higher pressure environment and higher costs, but potential for meaningful sales. Make sure presentation and pricing are tight and you have a professional catalogue or lookbook.”